Brat summer or Brat society?
Charli XCX's 2024 album, Brat is everywhere. It's so Julia. Expanding its wings into mainstream lifestyle, pop culture is now, just culture. In the political front, Kamala Harris takes on the brat memeification to appeal to Gen-z voters. Fashion embraces a messier and bolder aesthetic. "Guess" featuring Billie Eilish solidifies an age of sapphics. The user @etymologynerd teaches us how pop culture has quite literally changed the way we communicate. Brat summer is a cultural movement led by gen-z evoking a confessional but unapologetically bold personality.
Even this article with its green background and black font is on brand.
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