Flipkart Cofounder Binny Bansal Launches OppDoor to Facilitate E-commerce Expansion

Binny Bansal, co-founder of Flipkart, has reportedly introduced OppDoor, a business-to-business (B2B) platform aimed at assisting e-commerce companies in their expansion efforts. OppDoor offers comprehensive solutions to brands, covering market entry analysis, demand mapping, inventory management, cross-border logistics, and tax considerations. The platform claims to partner with leading private-label brands to optimize their business potential by providing services ranging from advertising strategies to enhanced catalogues. Although OppDoor's website does not mention India, it operates in various global regions, including the US, the UK, Canada, Mexico, Germany, Singapore, Japan, and Australia. This venture follows Bansal's reported plans for a new AI-based startup and divestment of Flipkart shares to Walmart in 2022 and 2023.