How One Song Made the World Go ‘Lakalaka’

The latest Marathi bop, 'Taamdi Chaamdi,' released on 15th August 2024, reached audiences across continents. The song highlights the beauty of brown skin, getting its hook from the line ‘Taamdi Chaamdi Chamakte Unantne Lakalaka’ meaning ‘the brown skin shines in the sun’; At the same time ‘lakh lakh’ can’t be translated literally, it is used to describe luster. With over 4.5m views in 3 weeks, the song received a staggering response with reposts from celebrities and viral videos of it being played in clubs across the US, Canada, and Britain, spreading a powerful message of being comfortable in our skin.