Sixth Sense Ventures Invests INR 100 Cr ($12 Mn) in Spices Brand Pushp

Consumer-focused fund Sixth Sense Ventures has invested INR 100 crore (approximately $12 million) in Pushp, an Indore-based spices brand. As part of the deal, Sixth Sense Ventures also acquired a stake in Pushp from its initial institutional investor, A91 Partners. Pushp, known for processing and blending spices like chilli, turmeric, and coriander, has recorded a 20% year-on-year growth in its FY23 operating revenue to INR 338 crore. Pushp plans to leverage the investment to expand its national footprint in the INR 90,000-crore market, targeting the INR 25,000-crore branded spices segment.